If you’re in B2B sales, a website serves as your digital business card to which potential customers will navigate verifying legitimacy and more. Don’t lose business because you’re not online. These are our top 5 features to increase conversion instantly with your small business website.

Use Reliable Hosting with Tech Support

Before getting started on your website, hire affordable and reliable website hosting services. Professional website hosting services ensure around-the-clock protection, while you focus on your brand and offering. Website hosting service providers worry about web elements like speed, backup assistance, tech support, SSL certificates, dashboards, email connectivity, and so much more, as an all-encompassing service. If you have no idea or only half of an idea of the aforementioned means, you need a website hosting provider.

All-in-one hosting integrates all elements of your website under one roof.

Website hosting service providers also assist with website development. Website development by professionals can be the difference between low-budget and low-quality engagement versus smart websites built and designed to elevate your digital brand. In this way, should things go down or go haywire like Rogers, who temporarily went down across the globe, you will have immediate service before it causes significant interruptions or losses. Although large-scale events like this are rare, a small business can lose impactful business when customers can’t access purchase pages and more.

Get a Content Manager System

Content management systems or CMS are applications to create, edit, and publish content throughout a website. CMS tools include application systems like WordPress, Magento, SquareSpace, Wix, and many more. These application tools allow you to add a variety of plugins and features like counters, blog posting, digital media, an online store, and other engaging and fun features.

We personally love WordPress and help customers achieve original and highly personalized websites using this platform. Firstly, WordPress is open-sourced meaning original code and more are made available and free to users across the globe. If you build a website with the intention of seeking new managers in the future, they will be able to gain access to your small business website and navigate seamlessly. WordPress provides easy solutions to grow your business online and is very secure. Identify the digital experience you’re looking to convey for your small business website to leverage the right content management system.

Engaging Interfaces Elevate your Website

The point at which users or potential customers engage with your website is called an interface. To create a great user interface, you need to combine beautiful design, information, and interaction into one smooth experience. Smooth experiences start with great layouts that meet your branding goals while simultaneously inspiring potential customers to buy. Follow Hick’s Law to ensure fewer stimuli that distract, straightforward features, and optimal design that stands out.

Build engagement to increase your bottom line.

Expert web designers will implement Hick’s Law alongside key design principles when creating your website. We get it, this sounds complicated – it’s not. Design strategy, laws of stimuli and choices, and seamless integration simply mean your website needs to provide optimal choices in an interesting way that allows potential customers to get from learning about products to buying them, easily. Users depend on you to create easy and fast experiences. A great interface transforms your small business’s simple website into a trusted digital source.

Get to Know SEO

Search engine optimization (SEO) is an amazing yet simple tool you can implement throughout your website using words. Keywords and key statements attract Googlers who may be searching for the exact thing stated throughout your website’s page name, headers, slugs, and throughout your content.

SEO is a free tool that anyone can implement throughout their website using paid sources like ahrefs and Moz to research your market. With millions of pages flooding Google, it’s not enough to include simple words, you need the right words and full statements to ensure your website is “clicked.” If you’re looking to expand reach beyond your current client base using your small business website, search engine optimization (SEO) can help you capture potential customers on their terms, organically.

Website Maintenance Matters

Ongoing maintenance is crucial to the performance and security of your website. Website maintenance and support include services and products that run your site without worry. Maintenance support features to look for include site backups, CMS updates, SPAM monitoring, PHP and server monitoring, security monitoring, and other additions like theme and plugin updates.

Security support and maintenance keep you and your customers safe when making purchases online and more.

In the random event that something goes wrong or your server becomes breached, professional maintenance plan providers are there fixing the problem before it affects your brand. The last thing your business needs is faulty passwords or platforms that can be easily targeted for malicious ware. Your customers will thank you. Creating a small business website platform where customers are safe to use credit card details, location information, and passwords is paramount to your digital business.

Don’t discount a seamless and well-designed small business website for your brand. Whether you offer B2B services through word-of-mouth or niche-industry B2C products, you can benefit from reliable hosting, content management, engagement, SEO, and helpful maintenance support.

Contact our team today to learn more about our comprehensive support and maintenance service. We offer valuable website hosting to help every big or small business website create buzz and new business.

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When you hear the words “email marketing,” the first thought that usually comes to mind is SPAM. We all get suckered into those promo emails that never seem to deliver anything more than strategically hidden unsubscribe buttons. That’s not what we’re talking about!

Email is still one of the most widely used forms of communication. In fact, 3.9 billion people use email every day. Once more, over 73% of millennials prefer to use it out of all modes of digital communication. This means email marketing, good email marketing, is important and has a massive audience to leverage.  These are our top email marketing best practices to get you back into email marketing, the right way.

Share your Brand’s Personality

If you’re at the stage of researching email marketing best practices, you likely have a business model, products and services, as well as a solid customer base. That’s great! But, when it comes to email marketing, getting to know your business involves a bit more digging. Email marketing is your chance to get personal with customers and getting personal involves sharing your personality. I guess that’s obvious, but what isn’t obvious to customers is what makes your business tick.

Ask yourself, what topics showcase your brand’s personality within the vicinity of your product or service offering? For example, if you sell tea, perhaps sharing your favourite calming techniques or books might help attract customers near your target audience. This gives you a chance to appeal to new customers while maintaining intrigue among your current fans.

Get on your Customer’s Level

To best connect with your target audience, you must speak to consumers on their level. Use language and ideas that appeal to your niche audience. If you’re looking to make waves in high-brow literary communities and your audience likes facts and details, avoid colloquialisms or trendy fads. Your audience must perceive your newsletter as a valuable source of information that they either read immediately or enjoy reading when they’re available. This rule applies to any niche industry.

If you’re writing about events and parties to audiences under the age of 25, headers and taglines that read like text messages are a great way to capture attention. Honestly, I’m serious!! Speaking your customer’s language is key to your email marketing best practices. It can make the difference between SPAM-and-unsubscribe versus that FOMO-and-read-more feeling.

Create Engagement Opportunities

There are many popular news sources that use email marketing to drive traffic – and they’re successful. If your goal is to increase business and build a stronger client base, develop content that creates digital interaction. Embed videos, polls, and promoting opportunities to have customers’ ideas shared in your newsletter are all valuable tools.

Think of email marketing engagement as a feedback-and-feedforward system. Your customers rely on you for valuable information and you rely on customers to confirm whether your content is of value. You can leverage this to your advantage by allowing customers to be heard and included. When providing engagement opportunities, be sure to be concise and get to the point quickly. Avoid arduous reads with your final sentence serving as the value statement.

When it comes to dated ideas on email marketing best practices, the common condenses is that it’s SPAM and isn’t effective. As expert content writers and digital strategists, we can tell you that this is misleading. Sure, bad email marketing is annoying and no one wants anything to do with it. On the other hand, great email marketing builds relationships and helps foster new business. What great tools do you use for your email marketing best practices? Email us at ideas@mycmedia.com to share and be featured on our next post.

The post Your Expert Email Marketing Best Practices Guide appeared first on MYC Interactive.

What is e-commerce?

We live in a competitive digital world and 2020 to 2021 has been no exception. We have seen measurable changes in e-commerce use with an unexpected increase over the past year. Although e-commerce has surpassed trajectories causing massive brands to close their brick and mortar shops in recent years, staying indoors by government mandates has increased e-commerce beyond what anyone would have imagined. This leaves no room for error. Businesses must get online to survive and, as digital branding becomes increasingly innovative, the competition is ferocious.

You can implement expert e-commerce that uplifts customer engagement. 

So, what is e-commerce? E-commerce is a simple model that establishes buying and selling exchanges through an internet platform and includes B2C and B2B engagements. With a multitude of free analytical tools online to help business owners sell products and services, you’d think platforms have established foolproof e-commerce strategies to help businesses be successful with little investment. If everyone is looking to use the same free tools, the same free templates, models, and “modern”  interfaces, you can expect shoppers to navigate to your competition who may be investing in profound innovation that sets them apart. We have gathered some of the hottest e-commerce trends of 2021 to help you navigate these unusual times with a bit more clarity into your digital branding and online offering.

E-commerce & SEO

Let’s get back to basics. When people ask us, “what is e-commerce and how do I get started” we always start with the basics to help explore why and how it all works. Search engine optimization (SEO) is the most powerful and simple tool to get potential customers to visit your website, web pages, and, potentially, convert.

Reach customers with strategic social media.

SEO works by using keywords that internet goers may naturally use when searching for a product or service to find what they are looking for. Your website may be stunning – great colours, expert branding, and you might have incredible videos riddled throughout, but if your content does not contain keywords placing you at the forefront of google ranking, you’ve staged a great show, while forgetting to sell tickets. Search engine optimization (SEO) is paramount to your e-commerce platform because it drives traffic to your featured items in simple words or phrases that may be used to naturally describe your products when Googling online. If you sell beautiful pottery, nix calling it something overly complicated that’s not traditionally known to your public. This is the simplest way to put it but certainly involves a lot more work. Expert e-commerce specialists explore the back-end of your website to see what words are being captured through your website and optimize each term and phrase to ensure more optimal ones are being captured, and all so you can capture customers. There are many ways you can establish keyword ranking to get to the front page of Google and includes expert content writing, SEO strategy, website development to house it all, and more.

Social Media E-Commerce

Privacy has become a massive concern for the public and many are reluctant to use social media for obvious reasons. We completely understand your hesitation, but don’t discount social media platforms entirely when thinking of your branding and e-commerce strategy. Social media has many functions, the least of which involves sharing the contents of your breakfast. When written and posted strategically, social media can serve as backlinks that promote your website and can increase business. For example, say you post blogs you’ve written on LinkedIn and include your website, this serves as a link that redirects potential buyers to your website. The same works for other social media accounts when placed on various profile summaries and so much more. These are very small examples of backlink opportunities you can hone to garner sales through increased traffic. You can do this on your own, but remember the experts can cover all your bases without you having to research and take time away from running your brand. When getting down to the business of what is e-commerce, don’t let the waves of the future catch you in an undertow. You can do this. Better your e-commerce strategy so fans can find you and buy what you’re selling. So, what is e-commerce? It’s the online shopping experience your customers engage with. You owe it to yourself to implement the best digital marketing strategies for your customer’s e-commerce experience. Contact MYC Interactive to learn more about what is e-commerce and how we and help innovate your digital branding for increased business.

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