A lot of small business owners today feel that if they were to create a list of priorities for running their small business, a website wouldn’t probably be in the top few. Some might think it is not even necessary to have a website. However, a lot has changed around us in the past couple of years. Covid-19 pushed more consumers to spend more time online and buy even essential products and services online. Today, besides the obvious Generation Z (Ages 10 to 25 years) and Millennials (Ages 26-41), even Generation X (Ages 42 to 57) prefer to rely heavily on the Internet to learn everything about a product or a service and the companies selling it.

 

This disconnect between small businesses and the growing number of consumers who choose brick-and-mortar businesses based on their online presence could be keeping entrepreneurs from millions of customers – and dollars.

 

A custom-built website not only helps small businesses promote and sell their products and services, but it also allows them to distinguish themselves from their competitors, especially for customers who rely heavily on the Internet to learn everything about a company. While there are many reasons why every small business should have a custom website, here are the top 5:

1. Websites make your business look more professional and credible

In today’s times, you need a business website so that people trust your brand. Having a professional and customized website that’s thoughtfully designed and filled with interesting content will go a long way in proving your credibility as a small business. Aside from giving your business credibility and a professional edge, a website can prove to potential customers that your company actually exists. 

2. Websites are affordable and easy to make

A website used to be expensive, time-consuming, and difficult to create. It’s no surprise that many business owners might still be convinced that they simply don’t need a website. But this is far from the truth. A credible web development company usually has a variety of packages for different kinds of websites and it is easy for a professional web developer to create a professional and custom website for you within your budget.

3. Your business is always available to customers

A website allows you to keep your business online 24/7. This is going to be invaluable to both you and your customers in many ways. A website not only helps in easing the flow of customer service queries but also helps in providing updated information about your products and services to potential customers. You can add as much information as needed to your website to help out your future customers and hopefully convince them to buy. 

4. You can attract new customers

Most small businesses think they have a thriving local business that serves the local community, and a website isn’t required. But you might have even more customers ready to spend money with you – why miss out on that? A website makes it easy for new customers to stumble upon your small business organically as part of a Google search, or even intentionally through a referral. Enhancing website pages using search engine optimization (SEO) is one of the best ways today to attract new customers. 

5. Your website will empower you to compete with bigger brands

Small businesses often have a lot to offer customers over big brands, like more personalized services and unique products. But it isn’t always easy for small businesses to show what they can offer, especially with lower marketing budgets and less of a reputation. That’s where a professionally designed custom website can help. Besides allowing you to share business information and connect with new customers, a website can let you capitalize on local SEO and digital advertising when you want.

When you decide to get your website done, the best option would be to get in touch with a reliable web development company for custom website development and to guide you in the pre-website processes like domain purchase and web hosting. 

Give your business a digital advantage over your competition and get in touch with us for a custom website today

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1. Purpose-driven Strategy

Sure – you want your business to grow and your actual purpose is to make money. Potential customers don’t want to sense this the moment they explore your socials. Including purpose-driven campaigns and postings that speak to users on their level, builds trust. Did you know consumers find a sense of identity through the brands they use? Relevant brands trigger a user’s internal reward system within the brain that strongly influences behaviour. Engaging with users on topics that matter on a personal level, drives business.

Think about what drives your business as a staple within the community? Sharing long-term missions and purpose-driven goals that emphasize social awareness, community engagement, or relatable targets speaks to consumers on a human level and increases trust.

With the rise and need for corporate transparency, businesses are leveraging social media to connect with consumers meaningfully.

• Create weekly, monthly, or annual campaigns that centre around community-interest themes
• Use personal stories as the owner or from staff as a way to connect with users
• Promote sustainability, local economy, and local policies that appeal to your target consumer
• Be sincere and share what really matters to you

2. Easy Communication & Simple Content

Simple content is about making it easy for users to explore and digest your message. The best way to share potentially complicated thoughts or nuanced themes is through non-complicated means that get to the point. How do you do this? It’s simple – get visual with your digitals. Did you know 91% of online users prefer visual interactive content? Visuals leave a strong impression and make it simple for users to interact. Easy communication and simple content are our top 2 social media marketing tips for meaningful user engagement.

Use interactive and cohesive visuals that tell a story and message, simply. You can do that by creating the following to tell visual stories.

• Infographics
• Short-form videos
• User maps and statistics

3. Be On and On-time

It’s great to have nailed down your brand persona, amazing videos, and easily digested stories to garner business. Despite all your effort, you might as well blow it out your nose if you don’t intend to post and run your campaigns on time. Have you ever read hard-hitting news stories and found a few minor spelling mistakes? That’s because minor spelling errors don’t stop important news stories that must be out on time to have an effect. No one wants to hear about an asteroid after it has hit. This same concept can be applied to social media. Create the right content as best as you can, but always deliver it on time!

When running meaningful purpose-driven campaigns using enticing visuals that tell your story, you must post on time! Creating posting schedules and following the best timelines attracts the right users to your business. Creating amazing and desirable content only works when you adhere to strict posting schedules that target strategically.

Explore your business’s KPIs to build a social media schedule that enhances your reach.

• Create calendars you can track
• Foresee future events and prepare
• Leverage the best social platforms for your brand
• Set manageable goals and stick to them!!!!!

Our top social media marketing tips are designed to manifest meaningful user engagement. Leaving a lasting impression with customers through thoughtful strategy, simple content, and timed posting schedules drives business! Trust us, we’re experts.

For more info on digital strategy and content, contact our team today!

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When you hear the words “email marketing,” the first thought that usually comes to mind is SPAM. We all get suckered into those promo emails that never seem to deliver anything more than strategically hidden unsubscribe buttons. That’s not what we’re talking about!

Email is still one of the most widely used forms of communication. In fact, 3.9 billion people use email every day. Once more, over 73% of millennials prefer to use it out of all modes of digital communication. This means email marketing, good email marketing, is important and has a massive audience to leverage.  These are our top email marketing best practices to get you back into email marketing, the right way.

Share your Brand’s Personality

If you’re at the stage of researching email marketing best practices, you likely have a business model, products and services, as well as a solid customer base. That’s great! But, when it comes to email marketing, getting to know your business involves a bit more digging. Email marketing is your chance to get personal with customers and getting personal involves sharing your personality. I guess that’s obvious, but what isn’t obvious to customers is what makes your business tick.

Ask yourself, what topics showcase your brand’s personality within the vicinity of your product or service offering? For example, if you sell tea, perhaps sharing your favourite calming techniques or books might help attract customers near your target audience. This gives you a chance to appeal to new customers while maintaining intrigue among your current fans.

Get on your Customer’s Level

To best connect with your target audience, you must speak to consumers on their level. Use language and ideas that appeal to your niche audience. If you’re looking to make waves in high-brow literary communities and your audience likes facts and details, avoid colloquialisms or trendy fads. Your audience must perceive your newsletter as a valuable source of information that they either read immediately or enjoy reading when they’re available. This rule applies to any niche industry.

If you’re writing about events and parties to audiences under the age of 25, headers and taglines that read like text messages are a great way to capture attention. Honestly, I’m serious!! Speaking your customer’s language is key to your email marketing best practices. It can make the difference between SPAM-and-unsubscribe versus that FOMO-and-read-more feeling.

Create Engagement Opportunities

There are many popular news sources that use email marketing to drive traffic – and they’re successful. If your goal is to increase business and build a stronger client base, develop content that creates digital interaction. Embed videos, polls, and promoting opportunities to have customers’ ideas shared in your newsletter are all valuable tools.

Think of email marketing engagement as a feedback-and-feedforward system. Your customers rely on you for valuable information and you rely on customers to confirm whether your content is of value. You can leverage this to your advantage by allowing customers to be heard and included. When providing engagement opportunities, be sure to be concise and get to the point quickly. Avoid arduous reads with your final sentence serving as the value statement.

When it comes to dated ideas on email marketing best practices, the common condenses is that it’s SPAM and isn’t effective. As expert content writers and digital strategists, we can tell you that this is misleading. Sure, bad email marketing is annoying and no one wants anything to do with it. On the other hand, great email marketing builds relationships and helps foster new business. What great tools do you use for your email marketing best practices? Email us at ideas@mycmedia.com to share and be featured on our next post.

The post Your Expert Email Marketing Best Practices Guide appeared first on MYC Interactive.

1. Select topics your audience wants to read.

This goes hand-in-hand with knowing your audience. You should always know who you are writing for. Once you’ve determined that, determine your topic. Think about your target audience and write information that appeals to who you would like to attract to your business. If you are attracting experts to your B2B e-commerce platform, share content writing that explores niche industry topics that may not be known to the general public, but draws in your professional consumers.

On the other hand, if you are a B2C service or product retailer, writing about technical elements of what you do may not always appeal. Sharing the latest trends, products, special prices, promotions, seasonal events, popular culture, internal changes, or topics that pertain to a buyers’ experience may be more beneficial to you. Make room for trial and error and get to know your readers.

2. Use headers and subheadings that turn heads.

One of the many ways Google targets keywords online is through headers and subheadings used throughout your content writing and long-form posts. Ensure your headers are working for you by implementing the right keywords that match common terms being searched online. This sounds easy, and it is in a sense but involves a bit of back-end work to make sure the words you select and implement capture your ideal client base. Think: if it’s not helping me grow my business, it’s wasting my time.

If you’re a blogger who writes to let off some personal steam, you do you; but, if you’re a small business owner looking to make it, make those headers work for you! In addition to keywords that match your target audience and content theme, think about powerful words, phrases, and sentimental statements that entice readers to click on your posts. When combined, you create dynamic headings and subheadings can help increase engagement.

3. Research! Research? No, really. Research.

It’s important to know your topic well, to write well.

Getting to know your topic is the best way to ensure you write robust information. In fact, the more you research using great sources, the easier it is to write great content.  In the instance you are an expert, don’t let your ego get in the way of fact-checking. You would be surprised how easy it is to inaccurately remember small details that can cause readers to lose trust should you misstate small points.

This includes dates, locations, names, historical references, quotes, and all those tip-of-the-tongue facts that you know, but don’t know, you know? Research builds trust in your brand and can help increase traffic simply because customers may look to you for answers following great blog content writing. And blogging is all about building familiarity, ongoing engagement, and trust. In summary, although research takes time, it will decrease your writing process down and increase valuable engagement.

4. Include images and multimedia in your blog posts.

Although this image uses a book to represent writing, it doesn’t say a lot about this blog.

Images and video create an interactive experience for fans reading through your curated content writing. Select stock photos, images, and videos that emphasize your topic and select those that add value to your content writing. Make sure your images help tell a visual story, guiding readers through their reading journey. The same rules apply when using video. If discussing a topic or response based on a video, include the video in your post or if you’re promoting new products, share a lively pomo video.

A great feature of videos and images that help serve your content’s back-end visibility, is in their name. By naming images and video appropriately with keywords and descriptions, you increase your rankings on Google. Every little bit helps, and if you’re in the beginning stages of content development, this is a great small but mighty technique to use.

5. Edit your content writing

Spelling, grammar, and paragraph structure aid in easily digested content writing. We’ve all seen random spelling mistakes throughout posts, and unlike your high school essay, misspelled words are not the end-all of your work – unless they’re a keyword. There are many tools you can download directly to your computer, like Grammarly, that help new writers avoid small spelling mistakes. Beyond minor spelling infractions, ensure your post reads well. Maintain the basic structure of any writing piece, which is a beginning, middle, and end.

Structure your information so that everything you intend to say, is stated. Never include new information in your conclusion, but avoid repeating identical statements as written throughout your body and intro. Have fun with your content writing and be yourself, but be sure to edit. Polished content writing distinguishes between professionals and novices.

Content writing takes time and, for many, is a drag when implementing into their marketing strategy. Our above tips will help you write better, with a bit more ease, and all while ensuring an increase in engagement that promotes brand trust.

The post 5 Amazing Content Writing Tips to Increase Engagement appeared first on MYC Interactive.

What is e-commerce?

We live in a competitive digital world and 2020 to 2021 has been no exception. We have seen measurable changes in e-commerce use with an unexpected increase over the past year. Although e-commerce has surpassed trajectories causing massive brands to close their brick and mortar shops in recent years, staying indoors by government mandates has increased e-commerce beyond what anyone would have imagined. This leaves no room for error. Businesses must get online to survive and, as digital branding becomes increasingly innovative, the competition is ferocious.

You can implement expert e-commerce that uplifts customer engagement. 

So, what is e-commerce? E-commerce is a simple model that establishes buying and selling exchanges through an internet platform and includes B2C and B2B engagements. With a multitude of free analytical tools online to help business owners sell products and services, you’d think platforms have established foolproof e-commerce strategies to help businesses be successful with little investment. If everyone is looking to use the same free tools, the same free templates, models, and “modern”  interfaces, you can expect shoppers to navigate to your competition who may be investing in profound innovation that sets them apart. We have gathered some of the hottest e-commerce trends of 2021 to help you navigate these unusual times with a bit more clarity into your digital branding and online offering.

E-commerce & SEO

Let’s get back to basics. When people ask us, “what is e-commerce and how do I get started” we always start with the basics to help explore why and how it all works. Search engine optimization (SEO) is the most powerful and simple tool to get potential customers to visit your website, web pages, and, potentially, convert.

Reach customers with strategic social media.

SEO works by using keywords that internet goers may naturally use when searching for a product or service to find what they are looking for. Your website may be stunning – great colours, expert branding, and you might have incredible videos riddled throughout, but if your content does not contain keywords placing you at the forefront of google ranking, you’ve staged a great show, while forgetting to sell tickets. Search engine optimization (SEO) is paramount to your e-commerce platform because it drives traffic to your featured items in simple words or phrases that may be used to naturally describe your products when Googling online. If you sell beautiful pottery, nix calling it something overly complicated that’s not traditionally known to your public. This is the simplest way to put it but certainly involves a lot more work. Expert e-commerce specialists explore the back-end of your website to see what words are being captured through your website and optimize each term and phrase to ensure more optimal ones are being captured, and all so you can capture customers. There are many ways you can establish keyword ranking to get to the front page of Google and includes expert content writing, SEO strategy, website development to house it all, and more.

Social Media E-Commerce

Privacy has become a massive concern for the public and many are reluctant to use social media for obvious reasons. We completely understand your hesitation, but don’t discount social media platforms entirely when thinking of your branding and e-commerce strategy. Social media has many functions, the least of which involves sharing the contents of your breakfast. When written and posted strategically, social media can serve as backlinks that promote your website and can increase business. For example, say you post blogs you’ve written on LinkedIn and include your website, this serves as a link that redirects potential buyers to your website. The same works for other social media accounts when placed on various profile summaries and so much more. These are very small examples of backlink opportunities you can hone to garner sales through increased traffic. You can do this on your own, but remember the experts can cover all your bases without you having to research and take time away from running your brand. When getting down to the business of what is e-commerce, don’t let the waves of the future catch you in an undertow. You can do this. Better your e-commerce strategy so fans can find you and buy what you’re selling. So, what is e-commerce? It’s the online shopping experience your customers engage with. You owe it to yourself to implement the best digital marketing strategies for your customer’s e-commerce experience. Contact MYC Interactive to learn more about what is e-commerce and how we and help innovate your digital branding for increased business.

The post What is E-commerce? Great Tips for Your Business appeared first on MYC Interactive.

With multitudes of marketing companies detailing the importance of digital strategy, marketing campaigns, and other listed marketing techniques deemed “fundamental” for your business to be successful, MYC Interactive has compiled the top tried-and-tested absolutely true factors that will make the difference between good online marketing and expert online engagement for your small or large business. These are this month’s top 3 tips for better online marketing strategy your business needs.

#1 Contemplate Content

Are you content with your content strategy? Sure, you know your audience, you have set your strategy goals, and you know your brand vision better than anyone has known any vision for life and business in the history of all things branded, but can you post well?

Developing amazingly curated expert content for your social media account involves all elements of your brand – vision, services and products, and goals to create a distinct online voice or brand persona. Your business can do this through videos, engaging messaging, curated graphics, and much more. Seemingly topical, creating great content takes time exploring the unique facets of your offering with an objective lens. Do you know how first-time customers perceive your social media, website, and overall brand? This part of your marketing strategy can be tricky to navigate, but getting in touch with our team might help you better understand what you are capturing well and what you are missing for key conversion rates.

#2 Google Remarketing Ads

We get it, you want to increase engagement, get new and repeat business, and develop a digital marketing strategy that is cheap and easy. Marketing agencies aren’t like they used to be. You don’t need to be a fortune 500 company to be able to afford marketing for your business, and trust me you will want professional help.

Google Remarketing Ads help you reconnect with people who have navigated to your website, after they have exited. Google Ads are reminder tools – you’re not bombarding potential customers with unwanted advertisements; rather, you are reminding customers of the product or service they already searched for and converting them into paid business.  Did you know that Google’s display network reaches 90% of internet users worldwide, while 65% of users are reached every day? That means your business has the potential to reach over 1 billion users every month with online Google Ads.

We understand the burden of having to hire a digital marketing strategy agency struggling to figure out what you mean to say, online. At MYC Interactive, our experts were once where you are, and we are passionate about building your success through powerful marketing tools.

#3 Accessibility Features

When thinking about accessibility features, MYC Interactive’s team thinks of both online mobile device accessibility and accessibility features designed to help those with disabilities navigate the internet with ease. Ensuring your website can be viewed on any mobile device is key to increasing user engagement across platforms. In addition, accessibility features that cater to existing and new customers allow easy navigation that everyone can enjoy. We recommend every business with a functioning website have both mobile accessibility and accessibility that caters to persons with disabilities to engage all future businesses.

Our team believes in the success of your business by offering the best in website development, content writing, and marketing strategy to meet the unique needs of your brand. Without the right tools to propel your business forward, your expertise will become sidelined by the competition. You conduct your business better than anyone! Don’t lose out to the competition due to better strategy and engagement. Get in touch with our team to learn more about how we can tailor our offering to meet the needs of your specialized small or large business.

The post 3 Tips for better Online Marketing Strategy appeared first on MYC Interactive.

Look no further! MYC Interactive, A MYC Media Company has years of experience in increasing website traffic and creating awareness for companies across Canada

Our process is simple. We understand your business, your market audience, and competitors and offer you a web development and marketing strategy to conquer the digital world. Whether you are looking for a great local engagement on your website or you are looking to deliver national or international leads for your business. We’ve got you!

How do we offer you the most reliable SEO Services in Mississauga?

1. We set up a meeting with you. Understand your Business Goals. Learn about your products and services, and learn about the unique selling propositions of your company to make you stand out from the crowd.
2. Deliver a website or a marketing plan comprising of a keyword plan, website sitemap, mock-ups, and future recommendations.
3.  Our Google certified marketers deliver high-ranking content that is relevant to your business and differentiates you from your competitors in Mississauga and Canada.

We are your one-stop solution for all your digital and marketing needs in Mississauga

From web development to hosting to SEO to Social Media, if you are looking to integrate your digital presence and develop your brand voice, MYC interactive can help. MYC Interactive is a part of MYC Media. We have been around for over 12 years and have worked with various companies in Mississauga and Canada. We can cater to all your marketing needs. We specialize in outdoor marketing, interior signage, proximity marketing, web development, hosting, digital marketing, etc.

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